What happens when a Canadian executive, next in line for the top spot in a multi-billion dollar consumer packaged goods company, ditches his suit and tie and takes a leap of faith to help build one of the most iconic race brands in all of endurance sports – Ironman North America.
On today’s podcast, I spoke with Ted Kennedy about his role in the early days of Ironman, the creation of CEO Challenges and, now, AchieveRacing – through which he has brought hundreds of executives together to cross epic finish lines around the world.
